IBM’s Watson Computing System

IBM’s Watson computing system is made up of electronically generated graphic compositions in which computer algorithms define the shape, texture and motion.The visual identity provides a peak at what a computer goes through as it responds to a Jeopardy! clue. Watsonâ??s on-stage persona shares the graphic structure and tonality of the IBM Smarter Planet logo, a symbol of the company’s effort to make the world work better.

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